Hi. I'm Mark Johnson. I've been President/CEO of two well-regarded advertising agencies.
I bring national-level experience and new thinking to small-to-mid-sized marketing communications firms (integrated, advertising, digital, direct marketing, direct response, media management and more) throughout the United States. I co-founded and helped grow my own agency in Los Angeles to more than $100MM in billings, 60+ very smart people and being ranked among the 2-3 most profitable of its size in the country per annual AAAA surveys.
I then led the dramatic turnaround of a long-troubled agency in Las Vegas. Since 2008, I've been a full-time consultant, advisor and growth catalyst working with many different kinds of agencies from California to New Hampshire (with 200+ people to two).
I have the experience and ideas to help you effectively address any of the management issues which agency owners face each day. And I will help you beat much larger, better-known competitors for high quality new business ($500,000,000+ and counting). Unlike so many self-proclaimed "New Business Consultants", I've actually won blue chip new business. A lot of it.
During the past few years, I've also helped clients outside of marketing communications including a major provider of support services to rural and community hospitals nationwide, an online seller of pet products, an entrepreneurial veterinarian in Texas, a small financial services firm in Arizona and an office supplies retailer in my hometown.
Here's why I'm different vs. other "Consultants".
I'll bring to you all of the first-hand, real-world knowledge which I've gained from running two very different advertising agencies. I've personally done everything which I'll recommend to you (or tell you NOT to do). I've been there before.
I'll immerse myself in your business. I'll make specific, actionable recommendations. No theories, platitudes or generalities. I will give direct, candid answers to your questions. No waffling. I will also be your contact and personally do the work.
I provide high value for the money... and may cost less than you think.
Thank you for visiting my website. Please look around. You'll find plenty of free, useful information which you can apply right now to help solve problems and grow your business. (Yes, that's another difference.)
I bring national-level experience and new thinking to small-to-mid-sized marketing communications firms (integrated, advertising, digital, direct marketing, direct response, media management and more) throughout the United States. I co-founded and helped grow my own agency in Los Angeles to more than $100MM in billings, 60+ very smart people and being ranked among the 2-3 most profitable of its size in the country per annual AAAA surveys.
I then led the dramatic turnaround of a long-troubled agency in Las Vegas. Since 2008, I've been a full-time consultant, advisor and growth catalyst working with many different kinds of agencies from California to New Hampshire (with 200+ people to two).
I have the experience and ideas to help you effectively address any of the management issues which agency owners face each day. And I will help you beat much larger, better-known competitors for high quality new business ($500,000,000+ and counting). Unlike so many self-proclaimed "New Business Consultants", I've actually won blue chip new business. A lot of it.
During the past few years, I've also helped clients outside of marketing communications including a major provider of support services to rural and community hospitals nationwide, an online seller of pet products, an entrepreneurial veterinarian in Texas, a small financial services firm in Arizona and an office supplies retailer in my hometown.
Here's why I'm different vs. other "Consultants".
I'll bring to you all of the first-hand, real-world knowledge which I've gained from running two very different advertising agencies. I've personally done everything which I'll recommend to you (or tell you NOT to do). I've been there before.
I'll immerse myself in your business. I'll make specific, actionable recommendations. No theories, platitudes or generalities. I will give direct, candid answers to your questions. No waffling. I will also be your contact and personally do the work.
I provide high value for the money... and may cost less than you think.
Thank you for visiting my website. Please look around. You'll find plenty of free, useful information which you can apply right now to help solve problems and grow your business. (Yes, that's another difference.)