Growth, profitability and success for marketing communications agencies.
I've been President and CEO of two highly-regarded advertising agencies in Los
Angeles and Las Vegas. I'm very familiar with every aspect of running an
agency including differentiating your brand, providing internal leadership and vision, P&L,
strategic thinking for clients, recruiting and retaining talent, client relationships, contract
negotiations, operations and more. I've also led many different teams to winning
$500 million in blue-chip new accounts.
As a two-time agency CEO, experienced management advisor and growth architect, there's an excellent chance that I've already faced and figured out how to solve the problems that are challenging you today. I've also learned from my mistakes so that you don't have to repeat them. Working with you and your team, we'll fix it together.
Six important areas where I can help you to be more successful including profitability, new business and client relationships:
1. Increasing profitability at your current revenue level.
2. More effectively positioning, differentiating and branding your agency.
3. Winning high quality new accounts more often.
4. Finding new insights to keep your clients excited about working with YOU.
5. Fixing toxic relationships with difficult but financially important clients.
6. Making your website more new business-friendly and effective.
Six important areas where I can help you to be more successful including profitability, new business and client relationships:
1. Increasing profitability at your current revenue level.
2. More effectively positioning, differentiating and branding your agency.
3. Winning high quality new accounts more often.
4. Finding new insights to keep your clients excited about working with YOU.
5. Fixing toxic relationships with difficult but financially important clients.
6. Making your website more new business-friendly and effective.
As a two-time advertising agency CEO, I've been there before. I have 40 years of high-level agency experience. My clients have included many of the country's top marketers such as Nestle, P&G, Target Corp., PETCO, MGM Resorts International plus other well-known companies and brands (including B2B).
Since 2008, I’ve consulted with many different agencies from California to New Hampshire including integrated/full-service, digital, customer experience (CX/UI), direct response/DRTV, direct marketing and media management. From 200+ people to just two. I know what it takes to succeed in the ferociously competitive marketing communications industry today.
Since 2008, I’ve consulted with many different agencies from California to New Hampshire including integrated/full-service, digital, customer experience (CX/UI), direct response/DRTV, direct marketing and media management. From 200+ people to just two. I know what it takes to succeed in the ferociously competitive marketing communications industry today.
Combining business management and creativity to help you grow.
I earned my BA from Dartmouth College and MBA from Dartmouth’s Tuck School of
Business Administration.
Several years ago, I was selected as one of eleven advertising leaders who each wrote a
chapter for Aspatore Books’ “Inside The Minds: Achieving Customer Mindshare Through
Advertising”. Not exactly a best seller… but interesting stuff.
I’m also a pro-level guitarist and piano player. I recorded with rock band Presence for
Atlantic Records in New York. Jimi Hendrix once watched me play (very humbling, I assure you) and my band shared the bill with Van Morrison. I compose, perform
and record original rock, country rock and Americana songs which are for sale on my
site www.bluedynomusic.com.
I earned my BA from Dartmouth College and MBA from Dartmouth’s Tuck School of
Business Administration.
Several years ago, I was selected as one of eleven advertising leaders who each wrote a
chapter for Aspatore Books’ “Inside The Minds: Achieving Customer Mindshare Through
Advertising”. Not exactly a best seller… but interesting stuff.
I’m also a pro-level guitarist and piano player. I recorded with rock band Presence for
Atlantic Records in New York. Jimi Hendrix once watched me play (very humbling, I assure you) and my band shared the bill with Van Morrison. I compose, perform
and record original rock, country rock and Americana songs which are for sale on my
site www.bluedynomusic.com.